20 Questions To Ask before Logo Designing

COMPANY-RELATED QUESTIONS

1- How would you describe your services and/or products?

2- What are the long term goals of your company?

3- Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish?
This question helps to understand the problem.

4- Who are your main competitors?
Having clients provide links allows you to get a better feel for their market and competition.

5- How are you different from your competitors?

6- What’s the age range of your target customer base?
Helps in creating an overall feeling and impression of the logo.

PROJECT-RELATED QUESTIONS

7- Do you have a tag line? If so, would you like it stated along side your logo?

8- Do you have any specific imagery in mind for your logo?

9- Do you have any color preferences, or existing brand colors?

10- Do you have any colors that you do not wish to use?

11- What adjectives should best describe your logo?

12- What feeling or message do you want your logo to convey to those who view it?

13- How do you prefer your logo to be worded or written out?
Example: thedesigncubicle or the design cubicle

14- How would you like the typography to appear?
Example: script, bold, light, hand drawn, custom lettering

15- Where will you logo be used?
Example: print, web…

16- Where will your logo primarily be used?
If the primary usage is for the web, typically horizontal logos work best.

17- What’s your preferred deadline, time frame or exact date of completion?

18- Budget?
This is where I provide various pricing and concept numbers.

19- Would you like any addition design services to be packaged with your new logo?
Example: business cards, envelops, letterheads, etc.

20- What logos appeal to you and why?
Another question they can also with links and visual examples.

What can we learn from looking at the logos of these top brands?

On for Payperpost.com
[Why does the neighborhood buck?]

Based on the 2007 top 50 brands, the % below identifies the percentage of the top 50 brands that hold to this view:

* The name does not describe the product sold (94%) (ie. in most cases a logo is used to identify a company, not describe what it does.)
* The by-line tag is not included in the logo (90%)
* The font style is clean and clear (84%)
* The logo design uses one colour only (74%) (white & black not counted as a colour)
* The logo design uses letters only without the symbol (74%)
* The logo design is a made-up name or ACRONYM (72%)
* The logo design is rectangular in shape (66%)
* The logo design is one word only (62%)
* The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
* The name is 6 letters or less (52%)
* The name uses upper & lower case (44%) (excluding ACRONYMS)
* The background is filled and solid. (52%)
* The pronunciation includes three sounds/syllables (44%)
* The predominant colour base is blue (40%)

Best Global Brands 2009

The Top 10 Brands of 2009 were:

1. Coca-Cola
2. IBM
3. Microsoft
4. GE
5. Nokia
6. McDonald’s
7. Google
8. Toyota
9. Intel
10. Disney

Kavidhai Suttadhu

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Thanks To The Author