* Do not use more than three colors.
* Get rid of everything that is not absolutely necessary. \
* Type must be easy enough for your grandma to read.
* The logo must be recognizable.
* Create a unique shape or layout for the logo.
* Completely ignore what your parents and/or spouse think about the design.
* Confirm that the logo looks appealing to more than just three (3) individuals.
* Do not combine elements from popular logos and claim it as original work.
* Do not use clipart under any circumstances.
* The logo should look good in black and white.
* Make sure that the logo is recognizable when inverted.
* Make sure that the logo is recognizable when resized.
* If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
* Avoid recent logo design trends. Instead, make the logo look timeless.
* Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).
* Fit the logo into a square layout if possible, avoid obscure layouts.
Avoid intricate details.
* Consider the different places and ways that the logo will be presented.
* Invoke feelings of being bold and confident, never dull and weak.
* Realize that you will not create a perfect logo.
* Use sharp lines for sharp businesses, smooth lines for smooth businesses.
* The logo must have some connection to what it is representing.
* A photo does not make a logo.
* You must surprise customers with presentation.
* Do not use more than two fonts.
* Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
* The logo should look solid, with no trailing elements.
* Know who is going to be looking at the logo before you think of ideas for it.
* Always choose function over innovation.
* If the brand name is memorable, the brand name should be the logo.
* The logo should be recognizable when mirrored.
* Even large companies need small logos.
* Everyone should like the logo design, not just the business that will use it.
* Create variations. The more variations, the more likely you are to get it right.
* The logo must look consistent across multiple platforms.
* The logo must be easy to describe.
* Do not use taglines in the logo.
* Sketch out ideas using paper and pencil before working on a computer. \
* Keep the design simple.
* Do not use any “swoosh” or “globe”symbols.
* The logo should not be distracting.
* It should be honest in its representation.
* The logo should be balanced visually.
* Avoid bright, neon colors and dark, dull colors.
* The logo must not break any of the above rules.

Thanks Regards,
Karthick