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[Why does the neighborhood buck?]

Based on the 2007 top 50 brands, the % below identifies the percentage of the top 50 brands that hold to this view:

* The name does not describe the product sold (94%) (ie. in most cases a logo is used to identify a company, not describe what it does.)
* The by-line tag is not included in the logo (90%)
* The font style is clean and clear (84%)
* The logo design uses one colour only (74%) (white & black not counted as a colour)
* The logo design uses letters only without the symbol (74%)
* The logo design is a made-up name or ACRONYM (72%)
* The logo design is rectangular in shape (66%)
* The logo design is one word only (62%)
* The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
* The name is 6 letters or less (52%)
* The name uses upper & lower case (44%) (excluding ACRONYMS)
* The background is filled and solid. (52%)
* The pronunciation includes three sounds/syllables (44%)
* The predominant colour base is blue (40%)

Best Global Brands 2009

1. Coca-Cola
2. IBM
3. Microsoft
4. GE
5. Nokia
6. McDonald’s
7. Google
8. Toyota
9. Intel
10. Disney